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Product Photography Techniques |
We believe that our lighting skills originate from shooting products with different reflective values such as glass, metallics, matt and glossy surfaces, in studio. We use different setups for each product, depending on their light bending and reflective indexes. We have gained a wealth of experience over the years.
The modern medium of high-resolution digital cameras has led to a new approach in creativity and composites. Images can be shot as plates with the same lighting intensity, direction and temperature for the final composite. Digital files are cleaner and sharper than original film scans. It’s in the studio that lighting formulas and ratios are created to apply to any style of exterior photography, using the sun path as the key light source and adding flash or constant lights to obtain the required effect.
Post production over the last decade has changed from processing and darkroom techniques to digital software processing. The basic rules of a clean, sharp image with printable densities still applies. Approach us with any concept and we will make it a roaring success.
Coverage: Cape Town - Johannesburg |